My personal input as Cyber Consultant for one of the biggest online communities & portals in the west suburbs of Athens:
Set up/run/monitored Google AdWords campaigns to strengthen their SEO & advertise their various activities/sites as a concrete media organization covering different fields like education, health, housing, local marketplace, etc.
Set up/enhanced/monitored Google Analytics in their websites to track how their visitors/readers respond to the click banners & advertisements placed & understand the overall behavior of their users.
Set up/optimized their Social Media presence, especially their Facebook page (installed & edited various available applications in order to let the portal’s members engage with the featured & published content more).
Set up/run/monitored Online Contests, cross – promoting competitions in collaboration with affiliate firms, across the portal’s print & online editions, social media. Increased the unique visitors rate & motivated more people to engage with their community’s offerings/gifts & versatile brands.
Consulted their Media Business & Strategy departments on the latest web marketing developments & trends.