New service launched: Brand Monitoring, Online Listening, Insights & Analysis

Happy New Year everyone! We are proud to launch a new service for companies: Brand Monitoring, Online Listening for data driven decisions, get insights for your brand (professional name, product, etc.) and analysis from thousands of web sources for your audience or customers.

With our advanced software you can have a concentrated view and analysis of your online image from thousands of different sources (social networks, forums, portals, blogs, web pages, etc.) for your audience. We gather all references and comments about your name or brand from online discussions and analyze the data (with natural language processing technologies).

We have the ability to accurately portray the sentiments of audiences online for you. In addition, we can define the gender of your audience through advanced techniques, which help you in the right direction when conducting  marketing activities and campaigns. Finally, we analyze the extent and number of your mentions, publications, posts, influencers and who affects your brand’s image.

Contact us for more information.

 

 

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Assorted links – January 2018

Google CEO: AI is ‘more profound than electricity or fire’

Argentina’s gamble on economic gradualism is working, so far

WhatsApp officially launches its app for businesses in select markets

Here’re 15 ideas to save your time on writing essay on future technologies

Ending Bitcoin support

Ikea Wants You to Pee on This Ad. If You’re Pregnant, It Will Give You a Discount on a Crib

Moovit: Big data for big cities

Thoughts about Morocco

-Stathis Kassios

www.stathiskassios.blogspot.com

Assorted links by Cyber Consultant

Alibaba Enters Messaging Market With $215 Million Investment in Tango – http://mashable.com/2014/03/20/alibaba-tango-investment/

Tech Trends That Will Change How People Conduct Business in 2014 – http://blogs.cisco.com/smallbusiness/tech-trends-that-will-change-how-people-conduct-business-in-2014/

Useful Google tools: 14 Google Tools You Didn’t Know Existed –http://mashable.com/2013/07/05/google-tools/#:eyJzIjoidCIsImkiOiJfYnBseDNqaDh4dzMzZmZzaCJ9

Intelligent Business Operations Bundle powered by SAP HANA(R) Helps Organizations Contextualize Big Data Insights into Processes –http://online.wsj.com/article/PR-CO-20140319-903434.html?mod=wsj_share_facebook

Hellenic Seaplanes Bets on Greek Airborne Island Hopping –http://www.bloomberg.com/news/2014-03-06/hellenic-seaplanes-bets-on-greek-airborne-island-hopping.html

Greece 2.0 by Marco Veremis, CEO of Upstream –http://www.huffingtonpost.com/marco-veremis/greece-20_b_4921543.html

This Insane New App Will Allow You To Read Novels In Under 90 Minutes – http://elitedaily.com/news/technology/this-insane-new-app-will-allow-you-to-read-novels-in-under-90-minutes/

Thomson Reuters Taps Into Twitter For Big Data Sentiment Analysis – http://techcrunch.com/2014/02/03/twitter-raises-its-enterprise-cred-with-thomson-reuters-sentiment-analysis-deal/

Bitcoin-the-network needs Bitcoin-the-currency –http://timothyblee.com/2014/03/01/heres-why-bitcoin-the-network-needs-bitcoin-the-currency/

Build a trustworthy company –http://www.torbenrick.eu/blog/strategy/the-trusted-company/

My tips & predictions for 2014

skassios

– Wearable technology (like Google Glass) merging with more fashion companies to go mainstream for consumer brands.

– Smart machines will proliferate (like IBM Watson). 

– Internet of everything (IoE). Expect internet to conquer everything, cars, housing devices, plant watering systems and not just your laptop.

– Apps make the world go round! Millions of applications easily searchable hitting your screens every day. The long tail of mobile apps and free competition will decide on who monetizes or not the idea behind the application. Tailored apps for all needs and human desires will be filling Apple Store and Google Play.

– 3D Printers will turn entire industries upside – down and will disrupt all current lines of manufacturing, production, logistics, etc. Companies can benefit from cost efficient prototyping through 3D printing.

– Crowdfunding. Take the story of Pebble Smartwatch which was backed by 85,000+ people through Kickstarter: https://getpebble.com/

– Mobility will continue to threaten laptop manufacturers as more and more people jump to smartphones, tablets and other internet connected gadgets. The decline of PC shipments is a strong indicator of mobility taking over. Watch for employees BYOD (bring your own device programs) for management and diversity at work.

– Unlimited information is a driving force for the new economies. Technology and information as economic accelerators.

– Clouds everywhere. Personal Clouds, Corporate Clouds, Hybrid Clouds. Watch for integration and inter-operability thus long term performance of the designed Cloud.

– IT and financial organizations will carry the heavy burden of securing people’s data, avoiding frauds and harmful access that can threaten a corporation.

– You won’t rely on a certain device anymore. Your personal cloud will be accessed through any device. The challenge will be to easily manage and secure your personal cloud.

– Moving to Cloud is the new reality for businesses so better discover and choose the best cloud package offered to you by tech giants like Cisco, Oracle and others.

– Companies will be investing in R&D and allocating budgets in Cloud solutions to secure their data and offer integrated solutions to their clients and personnel for internal operations.

– Big data is the new oil as the impact for every single business independent of its size will be immense. The bet for companies in 2014 will be managing and securing corporate data, client data, transactions.

– If you don’t adapt fast to the disruptive technologies knocking at your door it will become unrealistic to promise your company sustainability.

– Follow emerging markets globally to escape your domestic economic problems and find partners and clients abroad. The limits of the world are constantly expanding. Fast information brings us closer to global opportunities.

– Networking is one of the most important things and secrets of entrepreneurship so keep meeting new people, share your ideas, projects, goals. Feedback is valuable.

May all your dreams come true for 2014! 

Mine: Establish Soundmap & Zorba The Entrepreneur as a global transmedia platform for Creatives!

-Stathis Kassios (Your personal Cyber Consultant)

 

My predictions for 2013!

 

  • More & more companies around the world (small, medium, big) will be moving to public clouds (social media) to embrace new marketing tactics, expand their customer base, save money on huge budget marketing campaigns.
  • Various organizations will have to deal with preserving, supporting & maintaining their Big Data in Clouds. Big data, as the innovative bridge empowering the connection between businesses & their customers.
  • Current social media firms, will focus on mobility. They will spend resources trying to generate additional sources of revenues through mobile ads. Monetizing mobility, as the big bet.
  • More people will be going online via mobile or portable devices than their desktops.
  • Patent wars (Apple vs Samsung), will probably continue in 2013 among tech giants, settling lawsuits, chasing after media exposure, increasing industry fragmentation. Patent wars exhaust rivals, add market share & value to the winner.
  • Visual platforms like Instagram, Flickr, Pinterest, Tumblr, etc. will be driving significant traffic to their interfaces. Visual platforms as enablers of brand engagement.
  • Google’s Hangout will be explored by more musicians & bands that want to host a virtual performance. Big brands will be using Hangout as a social CRM.
  • Gangnam Style showed the way for the globalization aspect of modern connected societies, beyond cultural barriers. The web & digital media, as a global arena for sharing viral content. The trend spotted here, will be promoting a massive event and then have domestic memes that feed the viral phenomenon (extend product life cycle).
  • Large numbers of people in China (a country slowly becoming Westernized at its own pace) will be moving to cities & metropolitan areas, raising wages, unbalancing the low – cost status quo which Western companies have invested in.
  • Companies will be outsourcing social media engagement to the hands of digital media agencies.
  • Consumers are becoming the new marketeers. Extreme word of mouth through social media, affects how people perceive or consume brands.
  • Due to the Greek crisis, 2013 will be an interesting year for content creators, writers, reporters & journalists, because people out of work with their skills, will create new opportunities.
  • Smartphones, tablets & bandwidth. The necessary triangle for video content producers & small firms that want to leverage in low cost video content for their ads. Personal videos will be uploaded & streamed in minutes.
  • In 2013, we will see departments of companies leveraging big data & social media as serious business tools, to create corporate benefits.
  • The Singularity is coming…

– Stathis Kassios

futuristic_2013