Register your business Trademark


Why should I get a trademark registration?

You can sell products or offer services in the EU without having a registered trademark. So you might ask, why should I register my trademark? There are several reasons why registering your trademark is a good idea.

Rights Throughout the EU.

By obtaining a EU registration of your trademark, you can have more confidence that you have rights to use your mark throughout the entire European Union, without worrying that your trademark rights will be limited because of someone else’s activities (because of that person’s legal rights in a trademark.). It is also wise to research whether someone else is already using a mark similar to yours by doing a comprehensive trademark availability search before applying to register your trademark.

Working with Your Distributors

If you plan to work with re-sellers or distributors to sell your products or services, having a trademark registration lets you control your own brand. Many times, a re-seller who sells products or services, especially for an international company or one based outside the country, might register the trademark of the company for whom they sell goods. They may do this either in a good faith effort to protect the brand that they are selling for you, or they may want to pressure you to continue working with them.

Either way, if your re-seller owns a registration for your trademark, you probably cannot force them to transfer it to you without a costly lawsuit. The better path is to register your trademark yourself before you begin working with re-sellers or distributors.

Help Securing Domain Names

Disputes about the ownership of internet domain names are common. For example, if you own the trademark SPORTSSHOES and the domain name, someone else may have registered the domain name before you. Many of these domain name disputes, including all disputes for .com domain names, can be resolved using an alternative Dispute Resolution Procedure. In some cases, a lawsuit is also used to seek a transfer of a domain name that was acquired by someone else in bad faith.

If you have registered a trademark that appears within a disputed domain name, the trademark registration provides evidence of your rights to the mark. The court looks very favorably on the owners of registered trademarks.

Consistent Use of Trademark Symbols

If you have registered your trademark in other countries, your brochures, products, website, and other materials may include the circle-R symbol ® to indicate the registered status of the trademark. The ™ symbol can be used without having a registered trademark. By registering your trademark, you can use materials that have a ® symbol, without the need to change materials to use the ™ symbol.

Enforcement in BG Courts

No one wants to deal with a lawsuit, but if someone is using your trademark without your permission, a trademark registration gives you several advantages in court. For example, instead of you being required to prove that your trademark is valid, the court will start from the position that your mark is valid; the other side will have the burden of proving that your trademark isn’t valid.

To register & protect your business Trademark, contact me at skassios(at) to introduce you to Innovires Legal & Business Consulting Firm

Why you should register a company in EU & Bulgaria?


According to Forbes among the top 10 cities around the world to launch your startup business is Sofia, Bulgaria. Behind the blare of Berlin, Beijing, Moscow and London, the Bulgarian start-up scene is set to become a center for seed investment and start-ups in South East Europe.

A Bulgarian limited liability company can be incorporated within one week, with a minimum of one shareholder and one director, who can be of any nationality and place of residence. Conveniently, the minimum paid up share capital is only €1 and there is an option for a Client not to travel to complete Bulgaria business setup.

Registering a business in Bulgaria enables Clients to minimize tax because:
1. Bulgaria’s corporate tax rate is a flat 10% on global profits, the second lowest in the EU. See the global corporate tax page for more details on corporate tax rates in Europe.
2. Withholding tax on interest payments is low at i) 5% within the European Economic Area and ii) 10% to all other countries unless reduced by a double-tax treaty.
3. Bulgaria boasts VAT refund agreements with 10 countries outside of EU.
4. Tax losses can be carried forward up to 5 years.
5. Licensed real estate investment trusts (REITs) are fully tax-exempt.
6. Companies incorporated in municipalities with higher level of unemployment can receive up to 100% tax retention.
7. VAT registration is not mandatory under €25,000 annual turnover of taxable goods.

Bulgaria is a prime setup location for Clients running a manufacturing business in Europe and the Middle East:                        1. Because of its EU membership and free trade agreements, Bulgaria enables manufacturing businesses to reach to: 500 million duty-free EU market.
80 million duty free Turkey market
booming Middle Eastern markets.
2. Labor costs are the second lowest in Europe, according to Eurostat. Average monthly skilled labor salaries are recorded at €700 and unskilled labor at €400. The monthly minimum wage is only €220.
3. Skilled workers are also available, with a strong backgrounds in engineering, sciences and languages.
4. Almost every young person in Bulgaria speaks English.
5. Tax holidays of up to 5 years are available to qualifying manufacturing projects under the Corporate Income Tax Act.
6. Electricity costs in Bulgaria are estimated to be 30% lower than the standard EU rates. Standard KwH for corporates is just €0,165 per hour.
7. Bulgaria is a great place for companies selling products and services to the automobile industry. Large EU companies like i)Witte ii) Montupet and iii) others car parts suppliers have relocated their factories to Bulgaria. The only Chinese car manufacturer in the EU – Great Wall Motors – chose Bulgaria to setup their factory.

Contact me at to introduce you to Innovires legal & business consulting firm