New Clients & Projects in 2019!

Starting off 2019 very dynamically with new global projects assigned to our office:

  • Strategic Consultation, Product Development Management and Quality Assurance for a new mobile dating application (undisclosed version) to be launched in USA
  • Digital Marketing Plan for one of the most established and oldest running associations & NPOs for children protection in Greece
  • Brand Monitoring, Insights and Analysis for European politicians based on big data gathered from thousands of internet mentions
  • Server Hosting Services for companies in Cyprus

Interested in a new project for your business? Use our website’s Contact form

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New service launched: Brand Monitoring, Online Listening, Insights & Analysis

Happy New Year everyone! We are proud to launch a new service for companies: Brand Monitoring, Online Listening for data driven decisions, get insights for your brand (professional name, product, etc.) and analysis from thousands of web sources for your audience or customers.

With our advanced software you can have a concentrated view and analysis of your online image from thousands of different sources (social networks, forums, portals, blogs, web pages, etc.) for your audience. We gather all references and comments about your name or brand from online discussions and analyze the data (with natural language processing technologies).

We have the ability to accurately portray the sentiments of audiences online for you. In addition, we can define the gender of your audience through advanced techniques, which help you in the right direction when conducting  marketing activities and campaigns. Finally, we analyze the extent and number of your mentions, publications, posts, influencers and who affects your brand’s image.

Contact us for more information.

 

 

Register your business Trademark

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Why should I get a trademark registration?

You can sell products or offer services in the EU without having a registered trademark. So you might ask, why should I register my trademark? There are several reasons why registering your trademark is a good idea.

Rights Throughout the EU.

By obtaining a EU registration of your trademark, you can have more confidence that you have rights to use your mark throughout the entire European Union, without worrying that your trademark rights will be limited because of someone else’s activities (because of that person’s legal rights in a trademark.). It is also wise to research whether someone else is already using a mark similar to yours by doing a comprehensive trademark availability search before applying to register your trademark.

Working with Your Distributors

If you plan to work with re-sellers or distributors to sell your products or services, having a trademark registration lets you control your own brand. Many times, a re-seller who sells products or services, especially for an international company or one based outside the country, might register the trademark of the company for whom they sell goods. They may do this either in a good faith effort to protect the brand that they are selling for you, or they may want to pressure you to continue working with them.

Either way, if your re-seller owns a registration for your trademark, you probably cannot force them to transfer it to you without a costly lawsuit. The better path is to register your trademark yourself before you begin working with re-sellers or distributors.

Help Securing Domain Names

Disputes about the ownership of internet domain names are common. For example, if you own the trademark SPORTSSHOES and the domain name sportsshoes.bg, someone else may have registered the domain name sportsshoes.com before you. Many of these domain name disputes, including all disputes for .com domain names, can be resolved using an alternative Dispute Resolution Procedure. In some cases, a lawsuit is also used to seek a transfer of a domain name that was acquired by someone else in bad faith.

If you have registered a trademark that appears within a disputed domain name, the trademark registration provides evidence of your rights to the mark. The court looks very favorably on the owners of registered trademarks.

Consistent Use of Trademark Symbols

If you have registered your trademark in other countries, your brochures, products, website, and other materials may include the circle-R symbol ® to indicate the registered status of the trademark. The ™ symbol can be used without having a registered trademark. By registering your trademark, you can use materials that have a ® symbol, without the need to change materials to use the ™ symbol.

Enforcement in BG Courts

No one wants to deal with a lawsuit, but if someone is using your trademark without your permission, a trademark registration gives you several advantages in court. For example, instead of you being required to prove that your trademark is valid, the court will start from the position that your mark is valid; the other side will have the burden of proving that your trademark isn’t valid.

To register & protect your business Trademark, contact me at skassios(at)gmail.com to introduce you to Innovires Legal & Business Consulting Firm

Project description

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My personal input as Cyber Consultant for one of the biggest online communities & portals in the west suburbs of Athens:

  • Set up/run/monitored Google AdWords campaigns to strengthen their SEO & advertise their various activities/sites as a concrete media organization covering different fields like education, health, housing, local marketplace, etc.
  • Set up/enhanced/monitored Google Analytics in their websites to track how their visitors/readers respond to the click banners & advertisements placed & understand the overall behavior of their users.
  • Set up/optimized their Social Media presence, especially their Facebook page (installed & edited various available applications in order to let the portal’s members engage with the featured & published content more).
  • Set up/run/monitored Online Contests, cross – promoting competitions in collaboration with affiliate firms, across the portal’s print & online editions, social media.  Increased the unique visitors rate  & motivated more people to engage with their community’s offerings/gifts & versatile brands.
  • Consulted their Media Business & Strategy departments on the latest web marketing developments & trends.