Why Site Search Analysis is important for your business

Watch this video by the Google Analytics guru, Avinash Kaushik.

Project description

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My personal input as Cyber Consultant for one of the biggest online communities & portals in the west suburbs of Athens:

  • Set up/run/monitored Google AdWords campaigns to strengthen their SEO & advertise their various activities/sites as a concrete media organization covering different fields like education, health, housing, local marketplace, etc.
  • Set up/enhanced/monitored Google Analytics in their websites to track how their visitors/readers respond to the click banners & advertisements placed & understand the overall behavior of their users.
  • Set up/optimized their Social Media presence, especially their Facebook page (installed & edited various available applications in order to let the portal’s members engage with the featured & published content more).
  • Set up/run/monitored Online Contests, cross – promoting competitions in collaboration with affiliate firms, across the portal’s print & online editions, social media.  Increased the unique visitors rate  & motivated more people to engage with their community’s offerings/gifts & versatile brands.
  • Consulted their Media Business & Strategy departments on the latest web marketing developments & trends.

My tools

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As a web & marketing consultant, I spend a lot of time organizing my contacts, important details for my customers & the projects I undertake. One of the tools I use is Apptivo, for a variety of reasons:
  • Cloud service (I access my account via internet & password)
  • Free applications bundled into one interface (apps interact with each other)
  • Create & send invoices
  • Website management
  • E-commerce solutions
  • CRM (customer relationship management)
  • Easy to use

With Apptivo I manage to deliver projects to my clients on time, leaving both sides satisfied!