Reviewing your company’s business plan

I am currently developing a business plan to assist a US Production Company operating in the Film & Entertainment Industry raise funds from investors. One thing I learned the hard way while presenting my past startup companies to investors: Be prepared to receive 2X the amount of questions you originally set or had in mind for you as a founder, your A team and your company. Be ready to analyze every aspect of your business (current operations, projects, product development, current financial needs and expenses). The business plan is only the first impression before the investor agrees on a personal pitch date. Organize your company’s schedule (short-medium-long term) and your goals accordingly. Clearly define your mission, your vision, your competitors, your target market and audience. Mentioning how big and profitable is the Industry you are targeting as an opportunity is cliche and naive. Analyze how you will use the funds raised and ROI for investors. Be realistic based on rational financial data, do not overestimate your financial records or future revenues projections, sales forecasts and break even analysis.

For inspiration: https://venturebeat.com/2017/05/15/amazon-is-still-executing-bezoss-1997-plan/

-Stathis Kassios

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