Assorted Links by Cyber Consultant

Sound Ventures, Ashton Kutcher & Guy Oseary’s VC firm announce investment in world’s #1 local transit app –

I’m an iOS developer, and there are two main reasons I’m giving up my Apple Watch –

Premium Organic Greek Food Products from selective producers. Discover an ancient culture of wellbeing! –

10 Most Important Functions of WordPress SEO by Yoast –

Professional Diploma Digital & Social Media – Newsletter –

A free report by Cisco on Cybersecurity latest trends & issues –

Six Totally Free CRM For Your Business –

Apple Expands Music Streaming Service Into China for First Time –

Alumni from Jönköping International Business School, Jönköping University appointed as new CEO of Ralph Lauren Corp. –

Find more links @

Feel welcome to add your friends!


Interview with Joanna Vaiou

1) Please introduce yourself to the readers of this blog 
My name is Joanna Vaiou and I am a Search Engine Optimization specialist. Search Engine Optimization or “SEO” is a combination of technical and internet marketing strategies for websites and other web properties in order to appear on the left side results of the 1st page of a search engine (like, when someone types relevant keywords for products or services in the search box.
2) How did you get involved with SEO in the first place?
Well, if I have to sum my story up, I would say the following:
– In 2004, I got my Bachelor degree in “Science and Art of Economics” from ARISTOTLE UNIVERSITY OF THESSALONIKI.
– After college I worked at several non-satisfying jobs.
– My SEO journey started 6 years ago in 2009.
– I was fired up to learn and start something new that I would totally love and find exciting as well as something that would allow me to have a better quality of life (more freedom and independence, less stress and more enjoyment).
– I knew from back then that some people run complete businesses online, working remotely from the internet. People who are allowed to live a lifestyle with more freedom, no 9am-5pm conventional office jobs, no waiting once or twice a year to take some days off work and go on holidays etc.
– Freedom and living my everyday life on my own terms was what I always dreamt about. My future occupation should fit these standards.
– As such, I started looking around the internet and ran into some online trainings courses on how to promote a business online in order to be found by people who were looking for exactly what a business owner has to offer.
– As such, I learnt how to make a website on my own through WordPress content management system, with no coding or web development studies or background.
– I soon then realized that having a website was not enough. People must always be able to find a website and what it offers when they look for relevant information. And where do the majority of people look for all kinds of information? It is “Google” of course.
– As such, from March 2009 I started extensive online self-training in SEO exclusively.
– In September 2011, I applied and got a job as a SEO Director at Globe One Digital, one of the best Internet Marketing Agencies in Greece where I stayed for 1 year.
– In 2013 I started my own SEO consulting business in Athens Greece, where I do SEO for my clients two years now.

3) The present & future of being a SEO professional in Greece?

The present moment is the best to start getting involved with SEO in Greece and the future is even brighter. Every business owner wants to be found on top page of Google in the organic (left side) results for relevant searches. But there are only 10 spots there and not everyone can appear there most of the times without knowing how to do contemporary “SEO”. By simply appearing there, the business owner increases the authority and trust level for his brand and this is a great asset to have when it comes to acquiring new customers or clients in the near future. SEO is an “art and science” and it evolves (changes) so frequently that today’s SEO will probably be next week’s, month’s or year’s “water under the bridge” SEO. It is a digital marketing and business development expertise that every business owner in the world would love to acquire but very few professionals really have. That is because it requires constant fresh education daily and a huge passion to follow how the SEO industry evolves. It is not a 9am-5pm conventional job. Although in Greece, it is relatively easy to get one if you know just the basics and have one or two case studies to present to your potential employer. There is no real competition. SEO positions open every now and then in Greece and the road is wide open if you are in for the ride. If you are wondering “Where Can SEO Take Me?”, well this is totally up to you and what kind of life you want to live:
– Being a newbie with a little seo expertise, can get you a job at an agency or another company that can afford SEO in Greece, because there is little to no competition.
– If you have advanced knowledge in SEO plus you live and breathe with it, it can really take you anywhere you wish. If you want more than a SEO office job and you have the confidence and expertise to sell your knowledge and results to clients, you can work as an independent consultant from the comfort of your own home and offer your services remotely. You can be a trainer, do educational seminars, run your own affiliate websites selling other people’s products, build, rank and sell websites, whatever is that you really want. There are really no limits. This is how amazing seo is.
– Imagine SEO being like a relatively new weird FANCY “bicycle” that everybody stares at… But in order to ride it, it requires very special training… Knowing SEO allows you to ride that fancy bicycle to unknown destinations. You will choose your own destination that will fulfill your professional and personal goals.
4) Do small & medium business owners and companies really understand SEO and its benefits?
From my experience so far, small, medium and large business owners have little to no understanding of what SEO is and how it works, as well as the benefits of it for their business. This is a reason why I usually consult and train my potential clients before we close a deal. I want my clients to understand what they are buying and why they are buying it. I have found that not doing so can result in a future conflict that can break our deal. I wrote a post about what SEO is and how it works on my website.
5) How can people contact you to express interest in your SEO services?
Whoever is interested in social networking with me can add me on Linkedin here.
For business inquiries, I prefer to be contacted via email at
Thank you for having me here on your blog.
Joanna Vaiou
Thank you for your time & your answers!
Stathis Kassios
The readers of this blog & interview exclusively enjoy a 10% discount for their company’s SEO needs by Joanna Vaiou. Email me at skassios(at) to receive your personal discount code!

Project description


My personal input as Cyber Consultant for one of the biggest online communities & portals in the west suburbs of Athens:

  • Set up/run/monitored Google AdWords campaigns to strengthen their SEO & advertise their various activities/sites as a concrete media organization covering different fields like education, health, housing, local marketplace, etc.
  • Set up/enhanced/monitored Google Analytics in their websites to track how their visitors/readers respond to the click banners & advertisements placed & understand the overall behavior of their users.
  • Set up/optimized their Social Media presence, especially their Facebook page (installed & edited various available applications in order to let the portal’s members engage with the featured & published content more).
  • Set up/run/monitored Online Contests, cross – promoting competitions in collaboration with affiliate firms, across the portal’s print & online editions, social media.  Increased the unique visitors rate  & motivated more people to engage with their community’s offerings/gifts & versatile brands.
  • Consulted their Media Business & Strategy departments on the latest web marketing developments & trends.

Optimize your SEO


Personal customers of mine, often ask me to consult their business for optimizing their rankings in search engine results & Google especially. WordPress & SEO (search engine optimization) have proved that manage to get along together just fine.

Find some tips below to keep in mind,  which can positively function in parallel or independently, when setting up your advertisements, publishing new posts in your site, even after integrating & monitoring the WordPress plugin for SEO, Yoast.

Pay attention to the following & be sure to preview everything before sailing to search engines online:

Focus Keywords & phrases – they trigger your advertisements, they are displayed in your site’s article headings & sub-headings, titles & posts too. In addition, they provide you with more organic traffic.

SEO title – the title displayed in search engine results. It should be catchy for the people that are going to read your title/meta description & click on it or not.

Meta description – the displayed desription of your business/personal activities/advertisement/web presence, which can really motivate someone to click through so to get transferred to your website or e-shop. Some SEO experts argue that meta description is also displayed in social media like Twitter, Google+, Facebook.

A careful assessment of the above, can only help you boost your search engine results, thus be found by more potential customers and set a remarkable difference for your online business, whenever you schedule to create new posts, or launch an advertisement.

– Your personal Cyber Consultant

Why GO WordPress?

Why choose WordPress for your business site & online presence:

  • WordPress is the most famous content management systen (CMS)
  • Your goal is a content driven site
  • Very friendly CMS even for web beginners
  • Available custom templates & themes
  • You like minimal design
  • WordPress does great with SEO (search engine optimization)
  • Easy publishing & distribution of content
  • Available plug-ins that will match your needs